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Nieuw verdienmodel, risky business

Lose-Lose! A new Business Model!

Lose-Lose! A new Business Model Case Study A ski card that allows you to ski all year! What a great idea! For less than the price of a week card you get the WinterCard! So go skiing as often as you want! A second or perhaps a third ski vacation! A new Business Model, that…

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TESLA, a ‘Spijker’ on steroids?

Last week I visited, via my network association ‘De Maatschappij’, a very special company: TESLA! And I had my first testdrive, in the backseat. A very special Customer Experience (CX). Fake News It was interesting to find that there are so many prejudices about this company. Even I thought that I knew all about this…

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SALES at the summit!

Having returned from Switzerland after a short ski holiday at an altitude of 1800 meter, I now have a story to share! A story about… sales! Switzerland? Skiing? Isn’t that a bit of snobbish (because outrageously expensive)? Well, that’s what this article is about.. The Franc The Swiss Franc now almost equals the dollar. It…

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Promotion with free meals (wise?)

Have you ever used discount tickets for a restaurant? Such as a ‘two diners for the price of one’? A discount ticket that you earn by saving stamps (typically Dutch)  at the AH supermarket? I was curious to find out how restaurant managers think about such ‘discount actions’. In order to find out, I surveyed…

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Benchmarking Milkshakes and Hotels

Coming back to Holland, after a 5 year study period in America, I was real curious. Would a McDonald’s vanilla shake taste the same in Holland as in the U.S.? And would the staff smile and great me just as courteously? I was excited to see if McD’s delivers a uniform experience/product, even outside the…

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Fish!

A weekend in the City of Maastricht. Always a great hospitality experience. Whether you visit a restaurant or a cave, friendly people everywhere! As a researcher this strikes me. Why is this so in Maastricht? And not in Amsterdam? What is the essence of a friendly reception anyway? Is it a so-called ‘FISH’ mentality? Check out the…

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Beware of the little ones!

Sounds familiar?  You urgently need a part for a leaky faucet from the building market? And there is no one who will help you find that special part? Or your car breaks down and there isn’t a garage that will help you due to a shortage of mechanics due to the holidays? So, where did…

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Differentiation

Sun, sea and a warm climate, that spells v a c a t i on! A whole week on a Greek island in a quaint hotel on the edge of the beach. And every night a nice dinner in the harbour of Karpathos. Is it Gyros, Kalamari or Souvlaki? And will we chose a restaurant…

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