Blog

Nieuw verdienmodel, risky business

Lose-Lose! A new Business Model!

Lose-Lose! A new Business Model Case Study A ski card that allows you to ski all year! What a great idea! For less than the price of a week card you get the WinterCard! So go skiing as often as you want! A second or perhaps a third ski vacation! A new Business Model, that…

Read more

TESLA, a ‘Spijker’ on steroids?

Last week I visited, via my network association ‘De Maatschappij’, a very special company: TESLA! And I had my first testdrive, in the backseat. A very special Customer Experience (CX). Fake News It was interesting to find that there are so many prejudices about this company. Even I thought that I knew all about this…

Read more

Promotion with free meals (wise?)

Have you ever used discount tickets for a restaurant? Such as a ‘two diners for the price of one’? A discount ticket that you earn by saving stamps (typically Dutch)  at the AH supermarket? I was curious to find out how restaurant managers think about such ‘discount actions’. In order to find out, I surveyed…

Read more

SALES at the summit!

Having returned from Switzerland after a short ski holiday at an altitude of 1800 meter, I now have a story to share! A story about… sales! Switzerland? Skiing? Isn’t that a bit of snobbish (because outrageously expensive)? Well, that’s what this article is about.. The Franc The Swiss Franc now almost equals the dollar. It…

Read more

Benchmarking Milkshakes and Hotels

Coming back to Holland, after a 5 year study period in America, I was real curious. Would a McDonald’s vanilla shake taste the same in Holland as in the U.S.? And would the staff smile and great me just as courteously? I was excited to see if McD’s delivers a uniform experience/product, even outside the…

Read more

Fish!

A weekend in the City of Maastricht. Always a great hospitality experience. Whether you visit a restaurant or a cave, friendly people everywhere! As a researcher this strikes me. Why is this so in Maastricht? And not in Amsterdam? What is the essence of a friendly reception anyway? Is it a so-called ‘FISH’ mentality? Check out the…

Read more

Beware of the little ones!

Sounds familiar?  You urgently need a part for a leaky faucet from the building market? And there is no one who will help you find that special part? Or your car breaks down and there isn’t a garage that will help you due to a shortage of mechanics due to the holidays? So, where did…

Read more

Differentiation

Sun, sea and a warm climate, that spells v a c a t i on! A whole week on a Greek island in a quaint hotel on the edge of the beach. And every night a nice dinner in the harbour of Karpathos. Is it Gyros, Kalamari or Souvlaki? And will we chose a restaurant…

Read more